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Toys are an essential part of a child's growth and development, and they play a crucial role in shaping a child's worldview and sense of self. In recent years, there has been an increased focus on the importance of representation in toys for kids, particularly action figures and heroes.

Action figures and heroes can have a significant impact on children's imaginative play and sense of self. These toys allow children to create narratives, act out scenarios, and develop their problem-solving skills. They can also help children feel empowered and provide them with positive role models.

However, it is important to note that not all action figures and heroes are created equal. Many popular toys in this category represent predominantly white, male characters, which can be limiting and exclusionary for children who do not fit that mold. It is crucial for toy manufacturers to provide a diverse range of characters that reflect different races, genders, and abilities to ensure that all children feel represented and included.

Representation in action figures and heroes can also have a significant impact on children's perceptions of themselves and others. When children play with toys that represent a range of diverse characters, they learn to appreciate and respect differences in others. They can also develop a positive sense of self when they see characters who look like them represented in their toys.

As children become adult collectors, those fun childhood action figures and heroes, (or their absence), have informed perceptions of themselves and others. By promoting representation in these toys and collectibles, Let's Be Onyx hopes to help build a more inclusive and equitable society.

There are so many stories yet to be told and characters ready to be celebrated. It's time everyone has fun! 


Support Let's Be Onyx on our mission to celebrate pop-culture with original and licensed toy and collectible experiences. 



  1. Engender ecosystem of likeminded yet diverse perspectives, passions, and expertise

  2. Evoke positive impact, dignity, unity, thoughtfulness, and fun

  3. Experiment to discover, define, and design new creative frontiers 

  4. Empower people, ideas, and innovation

  5. Educate young talent to learn, improve, and thrive

  6. Elicit experience from industry leaders for unmatched mindshare

  7. Equity to drive success 

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